New and impressive evidence on brain research

Dopamine Enhances Expectation of Pleasure in Humans


There is interesting news in the field of neuro marketing / neuroeconomics.

In a remarquable research experiment new evidence was found on brian functions by Tali Sharot and Tamara Shiner et al.
"These findings provide the first direct evidence for the role of dopamine in the modulation of subjective hedonic expectations in humans."



http://www.cell.com/current-biology/abstract/S0960-9822%2809%2901844-2


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